WUF kids established in the year 2016 is a children's clothing designer and manufacturer company from Latvia. Our main concern is children's comfort and product quality combined with unique design followed by the newest fashion trends.

WUF Kids is more than just a brand it’s - family. What started just as daughters and mothers' hobby turned into a job for the whole family, combing great sewing skills with the great taste of design WUF Kids become one of the most popular kids clothing brands for many new families.

Our products from designing to manufacturing are made ethically in Mārupe. Patterns are developed together with enthusiastic and talented local artists and are unique. We mainly produce from GOTS organic cotton - the best option not just for your child but also for the environment. A small but determined team gives up their hearts to bring you the best for your children.

Our clothing is made for children from newborns to school age. We offer a wide product range like bodysuits, shirts, leggings, accessories, etc. to bring colors and comfortable outfits to your child’s wardrobe.

In more than 5 years WUF kids have become the most loved children's clothing brand for many clients locally and worldwide. WUF Kids is expanding and always searching for new opportunities to challenge themselves and to please customers. 


Madara - the author. Generates new ideas every day.
Daiga - the master. Together with the best sewing team makes miracles happen.
Toms - the explorer. Always tries to find the best solution for every situation.
Elīza & Rauls - the little rebels. Making smiles in photos.



At the beginning of the year 2020 we opened our family concept shop in the Riga center. Store is home of WUF kids clothing and also other interesting, sustainable, and meaningful brands from all over the world. Located in a renovated beautiful wooden building which originally was built in the late nineteenth century. If you are visiting Riga, we will be happy to meet you in Riga, Kr. Valdemāra street 43, LV-1010.

In the shop, you will find brands like - BIBS DK, Roomate DK, EEF Lillemor, Modelina - Home,  Bungi Bikses, Scoot and Ride, Wonderforest, CINK Shop, Plantoys, Raduga Grez, etc.